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Even Micro-Donations Add Up

Excellent Linkedin Question and Answer thread about non-traditional methods of fundraising for not-for-profit organizations.

Many people believe fundraising is all about "the ask" when it's really about the relationship.  Like most of life, fundraising success comes from building deep, enduring relationships, converting fans into "believers", and not just when you need something - a job, a referral or a donation.  The relationship makes "the ask" easier and, maybe, unnecessary.

The thread discusses ideas that recognize today's micro/macro networked world as a world of new connections - communities, really - with thousands of people sharing your passion, your causes and, maybe, even your history. People you've never met but, somehow, you always knew were out there because you had a sense you weren't alone.

They want to join with you.  Make it easy for them.


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Gavin Heaton said…
Making it easy is the way to go. Too often we make giving too hard. The KISS principle works best ;)
December 14, 2008 at 11:53 PM
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