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Reviving A Brand Takes Strong Leadership

The revival of the Chicago Blackhawks, a once-great brand, thought dead and buried a few years ago (from the Chicago Tribune):
"Back in 2007, Wirtz heard ominous rumblings that hockey interest was dead in Chicago, too far gone to recapture -- the Hawks' season-ticket base had slipped below 3,500.

'"I didn't know," he said. "So I got a blank sheet of paper and I wrote down what I'd do with this team if I was starting from scratch. Step No. 1 was hiring good people and letting them do their jobs."'
The Takeaway: As I've said many times before, a great brand is built on what an organization is willing to - and actually does - deliver. As Rocky Wirtz makes clear, THAT takes great leadership. And a few crunching body checks.


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