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Is There A 'Hidden' Health Care Market?

From Booz&Co's Strategy+Business: "There is a hidden financial services market in the U.S., estimated at 9 million "unbanked" households. On average, these households have annual earnings of US$18,600, resulting in an estimated $169 billion in income that never flows through a bank or credit union."

Tapping those billions is really not that difficult.  For starters, hire more employees who speak Spanish, educate staff members on cultural issues, and help customers with paperwork.

I'm waiting for health care providers to wake up to the whole "Bottom Of the Pyramid as opportunity" idea.  For starters, they're not "medically indigent," they're "customers."

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