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What I'm Reading: "Different; Escaping the Competitive Herd"

"...every year, I tell my students that marketing is the only function in the organization that is expressly designed to sit at the intersection where business meets people.  Real people.  And the problem with real people is that they don't see the world the same way a businessperson does.  They don't speak the language of bullet points; they don't organize the world into flowcharts and frameworks.  People, real people, view the world more organically.  They are idiosyncratic.  They are unpredictable.  They are beautifully disorganized."  

(From "Different; Escaping the Competitive Herd" by Youngme Moon.)

"...marketing is the only function in the organization that is expressly designed to sit at the intersection where business meets people."  I like that. 


(Image from http://layered.typepad.com/antidote_to_burnout/images/2007/10/06/4b14310b020017cf.gif found via a Creative Commons search)
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