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Social Media's Biggest Pitfall May Be All Those Missed Opportunities

Says Bryan Vartabedian, MD in this Healthleadersmedia.com article:
Speaking to the great responsibility point, Vartabedian contends physicians are complicit in the controversy surrounding the unproven, but social media-fueled association between the MMR vaccine and autism. "There are 65,000 pediatricians in the American Academy of Pediatrics," he says.

"If all of us just once a year had created a small piece of content, be it a blog post, even a comment, we would have ruled the search engines, and none of this really ever would have happened."
"When we think about social media, and when your institution talks to you about social media, almost invariably it will be viewed from the perspective of risk. All we see is the risk associated with it, and all your orientation and your programs, everything will center on risk and nothing will center on opportunity."

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