The authors of Booz & Company's "Global Innovation 1,000 Report" offer their Top 10 things innovative companies do right (via Business Insider.com)
Read the entire article, here.
- At innovative companies, everybody is an innovator.
- Innovative companies measure their idea-generation success.
- Innovative companies change the idea a lot before it becomes a product.
- Innovative companies test their idea with customers.
- Innovative companies have an internal "idea czar."
- Innovative companies talk to customers and other partners.
- Innovative companies find ideas everywhere.
- Innovative companies generate ideas in three basic ways:
- Need seekers: what do customers want?
- Market readers: quickly create improvements on market trends.
- Technology drivers: letting their tech experts experiment.
- Innovative companies spend R&D money thoughtfully, not profligately.
- Innovative companies systematically create new ideas.
Read the entire article, here.
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