How's your patient engagement strategy working out for you? This article might help: Engagement is a Strategy IV: 10 Reasons Value-based Health Care Orgs Need A Social Strategy.
If you want to influence behavior (which you do or will), you really can’t ignore a social strategy. We’ll need to get really good at engagement and behavior change on a massive scale. Social media strategies may be our best bet at influencing behavior on a massive scale. Not to push behavior in a direction, but to provide systems that let behavior naturally migrate toward the health people already seek."