Yesterday's post quotes Neil Versel saying that Apple Computer's iPad has captured the imagination - and the dollars - of perhaps a quarter of all physicians in the U.S.
I can't confirm the percentage but it sounds about right to me. The iPad business unit did $6 billion in revenue LAST QUARTER alone, more than twice Dell's entire PC business!
One quarter of all physicians. In just about a year.
It's time for health care veterans to stop with the shopworn metaphors about physicians. Ever heard "Working with physicians is like herding cats?" Or the less common "...loading dogs into a wheelbarrow?" Of course you have.
It turns out getting physicians to take action en masse is pretty easy. Just offer something in return - a benefit, an improvement, an efficiency gain, better access, connected information, a sense of delight or just plain cool. Maybe they've had it right all along.
A thought for today: "What helps luck is a habit of watching for opportunities, of having a patient, but restless mind, of sacrificing one's ease or vanity, of uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully." (Charles Victor Cherbuliez)
I can't confirm the percentage but it sounds about right to me. The iPad business unit did $6 billion in revenue LAST QUARTER alone, more than twice Dell's entire PC business!
One quarter of all physicians. In just about a year.
It turns out getting physicians to take action en masse is pretty easy. Just offer something in return - a benefit, an improvement, an efficiency gain, better access, connected information, a sense of delight or just plain cool. Maybe they've had it right all along.
A thought for today: "What helps luck is a habit of watching for opportunities, of having a patient, but restless mind, of sacrificing one's ease or vanity, of uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully." (Charles Victor Cherbuliez)
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