5 Marketing Megatrends

Coming to a brand near you, from Adam Kleinberg at iMedia Connection, here are "5 marketing megatrends you can't ignore."

Mass collaboration...
Constant connectivity...
Globalization...
Pervasive distrust in big corporations...
A global sense of urgency...

#4 is, I think, under-appreciated in health care. Doctors and hospitals like to think of themselves as the last of the white hat-wearing good guys, and maybe they are. But trust is a funny thing - built over decades and lost overnight. Screw it up and watch the laser beam of populist rage move from Wall Street to Medical Avenue.

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Health Care Strategist

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