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From Crisis...Opportunity

From MobiHealth News: AT&T offers WellDoc's DiabetesManager, a mobile phone-based diabetes management solution, to AT&T employees as part of a strategic alliance to jointly market DiabetesManager to the "entire health care system" including self-insured employers, payers and disease management organizations.

From Clickz: "Great companies embrace social media because they have nothing to hide and welcome everyone to discuss their products, media requires more of a cultural change in companies than a strategic change."

From HealthLeaders Media: Consolidations involving for-profit hospital companies acquiring struggling not-for-profits are a growing and 'favorable trend, says Moody's.  

Seeking grant funding?  Prepare to be accountable for results, says Hospital and Health Networks."Increasingly, foundations are requiring objective evidence of specific changes in health status, behaviors and/or knowledge resulting from program activities."

From RedOrbit: the many hurdles that must be overcome before the chaotic health care delivery system can realize the promise of P4 Medicine - predictive, preventive, personalized and participatory.

Business WeekInnovation that's 'Born to Run.'  "...the universal journey from despair to resilience."

Managing population health requires innovation, says Premier's Keith Figoli.  Integrated information systems are required, as are abilities to administer reimbursement and coordinate care among diverse providers and across organizational boundaries.

AIS's Health Business Daily says hospitals fear ACO's impact: "...since much of the savings is likely to come from reduced hospital admissions and emergency room visits (and) the financial toll (ACOs)  could take on them in the short run."


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If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

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After last Friday's Appeals Court decision, Anthem's hostile takeover of, er, merger with Cigna has but a faint pulse. Good. Unplug the respirator. Cigna's figured it out but Anthem is like that late-late horror show where the corpse refuses to die. Meanwhile, 150 McKinsey consultants are on standby for post-merger "integration" support. I guess "no deal, no paycheck..." is powerfully motivating to keep the patient alive a while longer.

In court, Anthem argued that assembling a $54 billion behemoth is a necessary precondition to sparking all manner of wondrous innovations and delivering $2.4 billion in efficiencies. The basic argument appears to be "We need to double in size to grow a brain. And just imagine all those savings translating directly into lower premiums for employers and consumers." 

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$2.4 billion saved from a p…

Another Day, Another App, Another Satisfied Customer

How might health care providers use technology to turn customers' mobile phones into information displays and ordering devices? A few years ago, the NY Times outlined how retailers are doing it...
"(Designer Norma) Kamali is at the forefront of a technological transformation coming to many of the nation’s retailers. They are determined to strengthen the link between their physical stores and the Web, and to use technology to make shopping easier for consumers and more lucrative for themselves.

Cisco Systems, the supplier of networking equipment and services for the Internet, is also a leader in the field. The company’s Mobile Concierge system is capable of connecting customers’ smartphones to retailers’ wireless networks — so a shopper could type “Cheez Whiz” into a cellphone, then pinpoint its location in the store." Ms. Kamali's boutique installed a technology called ScanLife, "allowing people to scan bar codes on merchandise and obtain details about the…