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“He told them it was ugly and too complex..."

From The Daily News Blog: "Bio: Steve Jobs was a details man, even in his Memphis hospital bed."

"In Walter Isaacson’s biography of Apple CEO Steve Jobs that went on sale Monday, there’s some fascinating detail about Jobs’ stay in Memphis during 2009, when he got a liver transplant at Methodist University Hospital’s transplant institute.

"Jobs, who died earlier this month at age 56, was ever the details man, even in his hospital bed.

"There’s a moment in the book’s recounting of Jobs’ transplant when Jobs pulled off an oxygen mask, grumbled about the design and ordered someone to bring him five different choices of masks. He said he’d pick the one he liked.

"Same for the oxygen monitor on his finger.

“He told them it was ugly and too complex,” Isaacson writes of the monitor. “He suggested ways it could be designed more simply.”

So here's a question for you:  before, during and maybe even after Jobs' hospital stay, how many hospital staffers saw those same devices - O2 masks, oxygen monitors, etc. - without spotting the obvious?  How many learned nothing, noticed nothing, simplified nothing? 

Here's another question: how many other opportunities like that are lying fallow in YOUR organization? 

Wanna bet the answer is an integer significantly above zero?  Dinner?  You're on!

(Connect with me on Twitter @whatifwhynot )

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