Business Week's review of Don Tapscott's new book "Grown Up Digital: How the Net Generation Is Changing Your World" offers this little gem of an idea:
"Take Best Buy (BBY), most of whose retail employees are 16- to 24-year-olds. The retailer recently teamed six young, tech-savvy staffers with three professional developers to build online collaboration into Best Buy's operations on the cheap. In weeks, the team created a wiki that lets the company's 150,000 employees contribute insights on competition and popular trends."What if you had all your employees and physicians adding their knowledge to your own? Yes, the information would need careful filtering and editing but, who knows, you just might learn something.
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