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I'll Have A Double Decaf Latte And A New Strategy

Call it the Starbucks experiment, an idea sparked by a recent Business Week article on the re-making of Starbucks brand and growth trajectory. Take your half-dozen smartest employees, gave them some money to play with and charge the team with creating a brand-new organization able to effectively compete with your current organization. The results would look like...what? New ideas, new templates, new norms, new brands, new cultures, new processes?

What's the harm? You might learn something important before your strategic rivals.

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