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The Illusion Of Control

Advertising gives you the illusion that you control the conversation. You're talking. Surely "they" are listening. And of course "they" are paying attention and dutifully acting as you wish.

Insight occurs when realization dawns:
  • Most people live their lives happily ignoring you.
  • Of those devoting part of their limited attention span to your message, most neither care very much nor remember very long.
  • The select few who BOTH care AND remember apply their OWN interpretive filters which may (though usually not) match your own.
So give up the illusion that you're in control of the conversation. You aren't. You never were.

Let the learning begin.


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