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Change By Design

From NPR.org, Renee Montagne interviews Tim Brown, CEO of innovation and design firm IDEO.

Brown points the way to design-driven improvements in health care:
"One of the problems I think we have in health care is that we tend to be thinking about how do we select from the existing choices that we already have, the existing approaches that we already have? The role of design thinking is to help create new alternatives, new choices, things that we haven't had before, ideas that we haven't had before. And it starts with focusing on people, which is the same thing whether you're designing a computer mouse or you're interested in childhood obesity; it starts with people and then applies creative tools to deliver the solution."
Starting "...with focusing on people" requires an observational, open mind and an acute willingness to see what's been right in front of you all along. Or as someone once said, "Walk a mile in my shoes..."


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