"How Hospitals Are Quietly Leading the Way With Social Media" is the headline from Rohit Bhargava, writing in Ogilvy's Fresh Influence blog. Interesting that the article's first example of a hospital "leading the way" is really nothing of the sort. Rather, the hospital appears to be the passive beneficiary of a patient, acting on her own, sharing her cancer story via YouTube.
Sometimes you get lucky, but don't call that leadership.
Sometimes you get lucky, but don't call that leadership.
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