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An Innovation Video From C.K. Prahalad

What if...? Why not...? Medically indigent or market opportunities?

What if everything you knew about the world's poor was wrong? What if you re-framed the issue instead of thinking about them as 'someone else's problem' (assuming you thought of them at all?) What if you cast off old notions about global poverty and discarded shop-worn solutions? What if everywhere you looked, you saw, not problems, but challenges to innovate?

Here's a short Fast Company video featuring C.K. Prahalad discussing GE's development of a new, lighter, cheaper EKG machine...




Why not apply the same thinking to YOUR community's indigent care 'problem?' Why not take a blank sheet of paper, cast off everything you know about health care as 'big business' and unlearn all you know about spider webs of regulation and strangling systems of guilds and castes?

Why not, for a moment, ignore that thick binder of policies and procedures, the attitude of 'we're so smart we must know best...'? Why not design something centered around human beings...something that might turn YOUR indigent care 'problem' into a new market 'opportunity?'

4 billion people around the world are considered 'poor.' GE went to rural India and found innovation-driven new markets. You may just need to go around the block.

(P.S. The video opens with a Comcast commercial. Ignore it. I hate them.)


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