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From 'Strangers' To 'True Fans' In 6 Easy Steps

A great graphic from Seth Godin's blog:
Where are you spending your time and effort?  Talking to 10,000 Strangers or the 100 True Fans (i.e. repeat, loyal customers, those who drive your business?)

And while I'm at it: what are you doing to determine why the funnel's sides aren't more vertical?  Some 'listeners' don't become 'customers' and some 'customers' don't become 'fans.'  Why not?  Where are the marketing process defects?  Poor audience segmentation?  Wrong message?  Bad product?  Inattentive customer service?  Disengaged employees?  A smart marketer knows or gets busy finding out.

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