Articles about disrupting healthcare, particularly those analogizing, say, Tesla's example with healthcare's current state, are frequently met with a chorus of (paraphrasing here) "Irrelevant! Cars are easy, healthcare is hard." You know, patients and doctors as examples of "information asymmetry" and all that.
Well, let me ask you this: assuming you drive a car with a traditional internal combustion engine, how much do you know about the metallurgy in your car's engine block? I'll bet the answer is: virtually nothing. In fact it's probably less than you know about your own body's GI tract. Yet somehow, every day, us (allegedly) ignorant people buy and drive cars without help from a cadre of experts. Most of us do so and live happily ever after (at least until the warranty expires. Warranties...another thing healthcare could learn from Tesla.)
Now, us free range dummies - impatient with information asymmetry - are storming healthcar…
you still think there's a secret sauce to your hospital becoming more
"consumer friendly," these 5 steps are as good a place to start as any.
Unfortunately, it's a little like that old Steve Martin comedy bit
where he says he'll teach you how to be rich. The first step is to go
find a million dollars.
Step 1 from the article is realizing that
"...a Medicare beneficiary with chronic conditions is different from a
young mom who brings her kids in for an annual check-up." This is market
segmentation for beginners, and, yes, one size decidedly does not fit
all. I'm sure your marketing team's been saying this for a while.
Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.
those things, alone or together, won't overcome culture. They're
important components to be sure, but insufficient without a …
How might health care providers use technology to turn customers' mobile phones into information displays and ordering devices? A few years ago, the NY Times outlined how retailers are doing it...
"(Designer Norma) Kamali is at the forefront of a technological transformation coming to many of the nation’s retailers. They are determined to strengthen the link between their physical stores and the Web, and to use technology to make shopping easier for consumers and more lucrative for themselves. ...
Cisco Systems, the supplier of networking equipment and services for the Internet, is also a leader in the field. The company’s Mobile Concierge system is capable of connecting customers’ smartphones to retailers’ wireless networks — so a shopper could type “Cheez Whiz” into a cellphone, then pinpoint its location in the store."
Ms. Kamali's boutique installed a technology called ScanLife, "allowing people to scan bar codes on merchandise and obtain details about the…