you still think there's a secret sauce to your hospital becoming more
"consumer friendly," these 5 steps are as good a place to start as any.
Unfortunately, it's a little like that old Steve Martin comedy bit
where he says he'll teach you how to be rich. The first step is to go
find a million dollars.
Step 1 from the article is realizing that
"...a Medicare beneficiary with chronic conditions is different from a
young mom who brings her kids in for an annual check-up." This is market
segmentation for beginners, and, yes, one size decidedly does not fit
all. I'm sure your marketing team's been saying this for a while.
Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.
those things, alone or together, won't overcome culture. They're
important components to be sure, but insufficient without a …
After last Friday's Appeals Court decision, Anthem's hostile takeover of, er, merger with Cigna has but a faint pulse. Good. Unplug the respirator. Cigna's figured it out but Anthem is like that late-late horror show where the corpse refuses to die. Meanwhile, 150 McKinsey consultants are on standby for post-merger "integration" support. I guess "no deal, no paycheck..." is powerfully motivating to keep the patient alive a while longer.
In court, Anthem argued that assembling a $54 billion behemoth is a necessary precondition to sparking all manner of wondrous innovations and delivering $2.4 billion in efficiencies. The basic argument appears to be "We need to double in size to grow a brain. And just imagine all those savings translating directly into lower premiums for employers and consumers."
Stop. Read that paragraph again. Ignore the dubious "lower premiums" argument and focus on the deal's savings.
Articles about disrupting healthcare, particularly those analogizing, say, Tesla's example with healthcare's current state, are frequently met with a chorus of (paraphrasing here) "Irrelevant! Cars are easy, healthcare is hard." You know, patients and doctors as examples of "information asymmetry" and all that.
Well, let me ask you this: assuming you drive a car with a traditional internal combustion engine, how much do you know about the metallurgy in your car's engine block? I'll bet the answer is: virtually nothing. In fact it's probably less than you know about your own body's GI tract. Yet somehow, every day, us (allegedly) ignorant people buy and drive cars without help from a cadre of experts. Most of us do so and live happily ever after (at least until the warranty expires. Warranties...another thing healthcare could learn from Tesla.)
Now, us free range dummies - impatient with information asymmetry - are storming healthcar…