I recently heard from an executive colleague who, thanks to a merger, found herself looking for her next opportunity. Her story, probably depressingly familiar to many of you, was all about the big black hole of rudeness and non-responsiveness that so often sums up employers' attitudes toward candidates.
This colleague, thinking she'd see the healthcare world from a new vantage point, pursued opportunities with consultants, IT vendors, architects and other suppliers who, far from appreciating her solid resume, were like the 3 Stooges of clueless.
So back to a senior health system role she went, WHERE SHE NOW INITIATES AND MANAGES RFPs FOR SOME OF THE VERY SAME COMPANIES who wouldn't talk to her as a candidate, but profess their LOVE for her now that she's got money to spend on their services.
Not gonna happen. Any guesses who's off the RFP list?
I smiled when I heard her story, imagining the BusDev people working hard to grow the revenue pipeline, all the while b…
you still think there's a secret sauce to your hospital becoming more
"consumer friendly," these 5 steps are as good a place to start as any.
Unfortunately, it's a little like that old Steve Martin comedy bit
where he says he'll teach you how to be rich. The first step is to go
find a million dollars.
Step 1 from the article is realizing that
"...a Medicare beneficiary with chronic conditions is different from a
young mom who brings her kids in for an annual check-up." This is market
segmentation for beginners, and, yes, one size decidedly does not fit
all. I'm sure your marketing team's been saying this for a while.
Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.
those things, alone or together, won't overcome culture. They're
important components to be sure, but insufficient without a …
From the New York Times: Seattle's Iora Primary Care is a new model of primary care, seeking national scale and venture capital funding. Though the ambition may be outsize, the concepts are not new. Daily team huddles. Health coaches. Taking
satisfaction surveys seriously and mining results for actionable
insights. Employer and payer partnerships. Pay-for-performance not volumes. Loose-tight operations
(wellness options are "loose" - i.e. varying from site to
EHR alignment is "tight" and non-negotiable.)
According to the article:
"...small change(s) can make a big difference in a patient’s health —
what good is the perfect drug if the patient can’t swallow it? — but the
extra-mile work it took to get there can be a challenge for the typical
primary care practice in the United States. Harried by busy schedules
and paid on a piecework model, many doctors rush from visit to visit,
avoid phone calls and emails that …