Skip to main content

The HBR List of Audacious Ideas

I'm wasn't sure 2011's waning days needed yet another list of some kind, but Harvard Business Review's list of audacious ideas is pretty good.  Why audacious ideas?

"(Because) even though (businesses are) sitting on $2 trillion in cash, they’re risk-averse, strategically incremental, and notably lacking in fresh ideas.
"We think this stinks. The world needs invention and daring now more than ever.  Now is the time for audacity, not austerity. "
So here's HBR's list (the full article requires registration.)
  • Tackling the World Economy
    • Give People Shares of GDP, by Robert J. Shiller
    • Double Down on Start-ups, by Bruce Gibney and Ken Howery
    • Partner with China in Afghanistan, by Wayne Porter
    • Enroll the World in For-Profit Universities, by Parag Khanna and Karan Khemka
  • Tackling Science Challenges
    • Give NASA a Real Mission, by Gregg Easterbrook
    • Declare 20% of the Ocean Off-Limits, by Enric Sala
    • Electrify the Bottom of the Pyramid, by Arun Majumdar
  • Tackling Social Problems
    • Die the Way You Want To, by Ellen Goodman
    • Pay Businesses to Keep People Out of Prison, by Eric Schmidt
    • Grow More Apples and Less Corn, by Ellen Gustafson
  • Tackling Business Problems
    • Stop Tying Pay to Performance, by Bruno S. Frey and Margit Osterloh
    • Crowdsource Management Reviews, by Linda A. Hill and Kent Lineback
    • Stop Collecting Customer Data, by Doc Searls
Were it up to me, there's about 10 ideas on the list that beg for immediate implementation.  Or, at a minimum, pointed questions of each Presidential candidate (including the incumbent.)

Let the arguing and ox-goring begin.


Comments

Popular posts from this blog

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at hhnmag.com offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

My Take On Anthem-Cigna, Big Dumb Companies and the Executives Who Run Them

After last Friday's Appeals Court decision, Anthem's hostile takeover of, er, merger with Cigna has but a faint pulse. Good. Unplug the respirator. Cigna's figured it out but Anthem is like that late-late horror show where the corpse refuses to die. Meanwhile, 150 McKinsey consultants are on standby for post-merger "integration" support. I guess "no deal, no paycheck..." is powerfully motivating to keep the patient alive a while longer.

In court, Anthem argued that assembling a $54 billion behemoth is a necessary precondition to sparking all manner of wondrous innovations and delivering $2.4 billion in efficiencies. The basic argument appears to be "We need to double in size to grow a brain. And just imagine all those savings translating directly into lower premiums for employers and consumers." 

Stop. Read that paragraph again. Ignore the dubious "lower premiums" argument and focus on the deal's savings.

$2.4 billion saved from a p…

Another Day, Another App, Another Satisfied Customer

How might health care providers use technology to turn customers' mobile phones into information displays and ordering devices? A few years ago, the NY Times outlined how retailers are doing it...
"(Designer Norma) Kamali is at the forefront of a technological transformation coming to many of the nation’s retailers. They are determined to strengthen the link between their physical stores and the Web, and to use technology to make shopping easier for consumers and more lucrative for themselves.
...

Cisco Systems, the supplier of networking equipment and services for the Internet, is also a leader in the field. The company’s Mobile Concierge system is capable of connecting customers’ smartphones to retailers’ wireless networks — so a shopper could type “Cheez Whiz” into a cellphone, then pinpoint its location in the store." Ms. Kamali's boutique installed a technology called ScanLife, "allowing people to scan bar codes on merchandise and obtain details about the…