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A Small Rant

A major teaching hospital (that shall remain nameless because I don't belive in giving the terminally clueless even more attention) has a Twitter account with 1,200 followers. So far so good.

Yet this hospital follows NOBODY. That's right. Apparently in the vast Twittersphere, there's absolutely NOBODY from whom this organization cares to hear. Nobody whose thoughts and ideas matter nearly as much as the hospital's own.

It's as if they're saying "We're not about listening. We talk, you sit up straight and pay attention.  We're about US and that's how we like it!"

How smug. How institutionally narcissistic. How utterly last century-ish.

I wonder what they find unclear about 'social media' - the 'media' or the 'social?'
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