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Microsoft Doesn't 'Get' Consumers (But It's Not Alone)

Back in October, I mocked Microsoft's Steve Ballmer for saying he wanted his company to "...invent everything that's important on the planet."

They'd better get busy, as writer and tech forecaster Mark Anderson notes in Strategic News Service (via the New York Times BITS blog):
"Except for gaming, it is 'game over' for Microsoft in the consumer market. It's time to declare Microsoft a loser in phones. Just get out of Dodge."
...

"Walk the halls at Microsoft and you can see it is not a place that gets consumers."
Walking the halls - a deceptively simple research strategy yet still capable of producing occasional flashes of insight. Try it yourself. Next time you're walking the halls of your local hospital, see if you can figure out what it is they 'get.'


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