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What Do Baby Boomers Want From Technology?

Futurist Michael Rogers thinks he knows. In a research project funded by AARP and Microsoft, Rogers gathered baby boomers in four cities for discussions about their "attitudes toward, use of and expectations for technology." Rogers' intent was to elicit some so-called "weak signals" - new and revealing insights about future trends in technology use and adoption.

From the NY Times BITS Blog, there are some interesting implications for health care:
"Boomers, Mr. Rogers predicted, are also going to be the driving force behind the use of information technology in health care. The dinner attendees who had access to electronic health records, he said, were “just ecstatic” about the benefits of setting up appointments online, e-mailing doctors and reviewing their records over the Web. As they age themselves, the incentive for using technology tools to manage health and wellness programs grows as well."
Let's hope the health care industry's level of "IT ecstasy" one day matches that of its customers.


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rosie said…
Any suggestions for getting more baby boomers to blog? To overcome the perceived hurdle of technology?
March 29, 2010 at 11:22 PM
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