Skip to main content

What Happens When An Industry Turns Customer Loyalty Into Populist Rage?

Washington continues its dot-connecting on the financial crisis. Yesterday, the aptly-named Financial Crisis Inquiry Commission summoned four financial services titans to a hearing on what went wrong and how to fix it.

One titan opined that he knew his bank was selling mortgage-backed securities loosely (but succinctly) described as "crap" WHILE SELLING SHORT the very same securities, a strategy he justified by saying "Hey, our buyers are sophisticated enough to know what they're buying and it's THEIR problem if we sell them crap and bet against them!" (That's not a direct quote, just a pretty accurate paraphrase.)

The financial services industry remains in deep denial over the level of populist rage, the loathing and distrust, directed at "them" in general and high-earning "bonus babies" in particular. This time, I doubt the tried-and-true "hunker down and wait it out" approach will save them.

Business as usual? Not in these unusual times.

The status quo ante? Gone and not coming back.

Customer trust? How many ways can you spell R-A-G-E?.

Sure, big deals generate big fees. But those deals are financed by millions of us "little guys" earning, saving and investing. And we're all feeling pretty peevish.

In fact, we're watching a real-time experiment in the consequences of pissing-off customers AND sticking them with the bill. Given enough time, and some credible options, customers act in all sorts of unexpected ways. Mostly, though, they just leave.

It may take time to develop, but watch out for the coming disintermediation of financial services. Gone are the money center financial supermarkets. They may be "too big to fail" but that doesn't confer immunity from the hurricane of shifting customer loyalty. There's no such thing as "too big to be stupid."

While the Feds worry about technical issues - mortgage-backed securities and other such ticking time bombs, bankers' worry ought to be more visceral: vanishing customer loyalty. Time bombs can be defused, given enough taxpayer money. But you can't "bail out" loyalty earned over decades and lost in the blink of a "crisis eye."


Comments

Popular posts from this blog

Michael Porter On Health Care Reform

Michael Porter, writing in the New England Journal of Medicine, proposes "A Strategy For Health Care Reform - Toward A Value-Based System." His proposals are fundamental, lucid and right-on, meaning they're sure to be opposed by some parties to the debate, the so-called "Yes, but..." crowd. Most important, in my opinion, is this: "... electronic medical records will enable value improvement, but only if they support integrated care and outcome measurement. Simply automating current delivery practices will be a hugely expensive exercise in futility. Among our highest near-term priorities is to finalize and then continuously update health information technology (HIT) standards that include precise data definitions (for diagnoses and treatments, for example), an architecture for aggregating data for each patient over time and across providers, and protocols for seamless communication among systems. "Finally, consumers must become much mor...

gapingvoid cartoon #378

Buy your own, here.

"An Affordable Fix For Modernizing Medical Records"

...from the Veterans Health Administration and Midland (TX) Memorial Hospital. I know enough about my own strengths and weaknesses to know that I'm no IT expert. But I am acutely interested in examples of people and teams thinking differently to solve long-standing, intractable problems and, for better or worse, there are lots of those to be found in the IT realm. Yesterday, it was a story about a team adding iPhone portability to MEDITECH functionality, delivering to harried physicians better access to clinical data and more productive hours in every work day. (Wow. Apple in the boardroom AND the physician lounge. Has to be an IT traditionalist's worst nightmare. But I digress...) Today, the Wall Street Journal features a story about Midland (TX) Memorial Hospital finding an affordable, open-source alternative to proprietary EMR systems : "In the push to digitize America's hospitals, Midland Memorial faced an all-too-common dilemma: a crying need for information ...