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Keeping Your Website Relevant In the Era Of Social Media

You spend at least some money and effort convincing people to come to your corporate website, right?  Don't be too quick to send all that traffic away, even to support your social media strategy.

From Jeremiah Owyang's blog "Web Strategy," here's an excellent matrix outlining the benefits and challenges of various website/social media integration strategies.   And, no, putting a few so-called Chiclets in your site's upper-right corner is NEITHER integration nor strategy.

Above all, stay focused on porting those measurable Key Performance Indicators (KPIs) across the entire user experience. You have KPIs, don't you?

Here's two more matrices from the same author with additional information on integration's features, benefits and risks, and who offers what.


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