Skip to main content

An Opportunity For Community Education & Engagement

From THE HILL'S Healthcare Blog, polls show that the majority of seniors are bewildered by the new healthcare reform law.
"The survey, sponsored by the National Council on Aging (NCOA), an advocate for seniors, found that only 17 percent of respondents could answer even half of the 12 questions about key provisions in the law selected by the NCOA."
Regardless of your personal opinions about health care reform, and though it's confusing and complicated, it's also now the law.  And it could be an opportunity for outreach-oriented hospitals to educate their community about reform's effect on consumers, an opportunity to be seen as the "go-to resource" for useful information and recommendations.

Why wait for someone else to explain the law's many twists and turns?  They're YOUR audience, YOUR community.  The better educated they become, the more they'll have YOU to thank.

Could you deploy your social media skills to begin the dialogue?  I've seen lots of hospital Facebook pages sporting messages like "Wear sunscreen..." and "How to barbecue safely..."  Maybe it's time to tell consumers something they DON'T know but should, maybe it's time for "What consumers need to know about health reform."

You don't have to do it alone, though.  Collaborate with, say, an Area Agency on Aging, one of the many organizations devoted to the empowerment and independence of older Americans.

Your thoughts?

And here's a business idea for you entrepreneurs out there: spend a few days developing some well-researched and well-written content about health reform for hospitals to use in their own educational efforts.  Sell the package (white papers, PowerPoint decks, flyers, electronic content) to those hospitals for, say, $250 - cheap compared to each hospital creating its own content.  100 buyers at $250 each is $25,000.   Not bad for a few days work.  I doubt you'll get a better idea today!


Comments

Popular posts from this blog

Behind Every Resume Is A Potential Customer...and Karma.

I recently heard from an executive colleague who, thanks to a merger, found herself looking for her next opportunity. Her story, probably depressingly familiar to many of you, was all about the big black hole of rudeness and non-responsiveness that so often sums up employers' attitudes toward candidates.

This colleague, thinking she'd see the healthcare world from a new vantage point, pursued opportunities with consultants, IT vendors, architects and other suppliers who, far from appreciating her solid resume, were like the 3 Stooges of clueless.

So back to a senior health system role she went, WHERE SHE NOW INITIATES AND MANAGES RFPs FOR SOME OF THE VERY SAME COMPANIES who wouldn't talk to her as a candidate, but profess their LOVE for her now that she's got money to spend on their services.

Not gonna happen. Any guesses who's off the RFP list?

I smiled when I heard her story, imagining the BusDev people working hard to grow the revenue pipeline, all the while b…

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at hhnmag.com offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

The Answer For Lower Healthcare Costs Is...

...Customer Service.

From the New York Times: Seattle's Iora Primary Care is a new model of primary care, seeking national scale and venture capital funding.  Though the ambition may be outsize, the concepts are not new. Daily team huddles. Health coaches. Taking satisfaction surveys seriously and mining results for actionable insights. Employer and payer partnerships. Pay-for-performance not volumes. Loose-tight operations (wellness options are "loose" - i.e. varying from site to
site, while EHR alignment is "tight" and non-negotiable.)

According to the article:
"...small change(s) can make a big difference in a patient’s health — what good is the perfect drug if the patient can’t swallow it? — but the extra-mile work it took to get there can be a challenge for the typical primary care practice in the United States. Harried by busy schedules and paid on a piecework model, many doctors rush from visit to visit, avoid phone calls and emails that …