Skip to main content

Transform Your Events With Social Media

Events - seminars, screenings and the like -  are integral to most hospitals' branding and marketing efforts.  And among all marketing mix elements, events could benefit most from a more strategic approach, particularly tracking event success.   From Heidi Cohen and ClickZ, here's a great article that I call "The Rule Of 7s." 
  • 7 reasons to add events to your marketing mix, including #3:
    • "Build your brand cost-effectively, either directly as the creator of the event or as a sponsor, advertiser, exhibitor, or presenter."
  • 7 types of events, including #4:
    • "Classes may be a fee-based line extension to provide skills to enable users to more effectively use your product or a means to encourage additional sales. Online video demonstrations also fall into this category. One great example is WordPress.tv."
  • 7 ways to use social media to promote your events, including #6:
    • "Enable attendee interaction through Twitter, blog posts and comments, blogs, video, photographs, and Facebook. For example, check out the highly popular NY Tech Meetup's page." 
  • 7 metrics to track event success, including #3:
    • "User-generated content created in a variety of formats including tweets, comments, check-ins on location-based services, blog posts, photographs, and video. In addition to tracking the number of comments and uploads, assess the sentiment of the contributions to determine how they reflect on your company and brand." 

Comments

Popular posts from this blog

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at hhnmag.com offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

Another Day, Another App, Another Satisfied Customer

How might health care providers use technology to turn customers' mobile phones into information displays and ordering devices? A few years ago, the NY Times outlined how retailers are doing it...
"(Designer Norma) Kamali is at the forefront of a technological transformation coming to many of the nation’s retailers. They are determined to strengthen the link between their physical stores and the Web, and to use technology to make shopping easier for consumers and more lucrative for themselves.
...

Cisco Systems, the supplier of networking equipment and services for the Internet, is also a leader in the field. The company’s Mobile Concierge system is capable of connecting customers’ smartphones to retailers’ wireless networks — so a shopper could type “Cheez Whiz” into a cellphone, then pinpoint its location in the store." Ms. Kamali's boutique installed a technology called ScanLife, "allowing people to scan bar codes on merchandise and obtain details about the…

Why Change Happens, Or Not

From LinkedIn: