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Trendwatching.com's 11 Crucial Consumer Trends For 2011

Trendwatching.com's latest Trend Briefing outlines "11 Crucial Trends for 2011."  Health care trendwatchers might want to pay attention to Trend #6 - "Wellthy."

What or who are the Wellthy?  They're the growing numbers of consumers who are...
  • Expecting health products and services in 2011 to prevent misery if not improve their quality of life, rather than merely treating illnesses and ailments.
  • Among the 73% of U.S. consumers who consider being physically fit important to being "well."
  • One of the 500 million people worldwide expected to be using mobile health applications by 2015.
  • The young people currently using the nearly 17,000 available health apps (almost none of which, incidentally, are provider-developed.  Whoops.  Another opportunity missed.)
What can you do with this trend knowledge?   Apply it, of course, says the report.
  • Influence or shape your company's vision.
  • Develop a new business concept, a new venture, a new brand.
  • Add a new service or experience for certain customers.
  • Learn to speak the language of customers already living the Wellthy trend.

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