"Different" by Youngme Moon

From Amazon.com: If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.”

"Different" provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.

To learn about differences, compare Yahoo! to Google. To learn about conventional wisdom and gimmickry, compare Hospital A to Hospitals B, C and D.

Looks like a good addition to my 'to read' list. Just remember, you heard it all here first.

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gapingvoid cartoon #378

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