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Preventing Infections With PatientPak

Hospitals talk a good game when it comes to nosocomial infections but, as usual, they've been so focused on their own issues they've missed some obvious consumer opportunities. Now, Springwise brings word of a unique, branded B2C application for the worried well and those who would like to stay that way: PatientPak...
"Although hospital superbugs may be infamous, we haven’t yet seen a branded, integral B2C approach to their prevention. Sold and marketed to consumers instead of to health institutions, PatientPak is a collection of antimicrobial and other hygiene items for those planning a hospital visit. Its aim: to kill 99.99% of bugs, including nasties such as MRSA, salmonella and E. coli."
Buy several for the patient you love. Then, as a health care strategist, think of problems your organization struggles with that might also affect your customers. Why should the value from solving those problems accrete to someone else? Think B2C, not H2C or P2C or H2P2C.

How soon could you assemble some kits and have them for sale in your gift shop? On your web site? Or, contact PatientPak and become a distributor.


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