When hospital CEOs wonder why nobody cares about their fancy new strategic plan, I answer that they likely have an engagement problem, NOT a communications problem. Simply, people are more engaged in what they helped create.
So is "crowdsourced innovation" a worthwhile addition to the health care strategist's toolkit? What if you tried this during your next planning cycle? Might you move the "engagement and buy-in needle" to something on the high side of "modest?"
TED's Chris Anderson says 'yes.' The rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.