Skip to main content

A new concept in financing: 'Crowdfunding' | Enterprise City | Crain's Chicago Business

A new concept in financing: 'Crowdfunding' | Enterprise City | Crain's Chicago Business

(Posted using ShareThis)

Is the crowd smarter than you? Here's a way to find out: do a "New Venture Fair." You do Safety Fairs and HIPAA Fairs and Quality Fairs, right? Just extend the idea and the format to innovation.

Gather 50 new ideas - creative, innovative, unexpected things you could do but haven't committed to yet. Set up a poster display for each idea in some unused meeting room (trust me, it'll be the best use of the room in years...)

Invite patients (past and present), physicians (yours and others) and all employees to the event, maybe even volunteers, board members and community representatives. Give them each $1,000 in "Monopoly Money credits" to deploy among the ideas as they see fit. $50 to this idea, $500 to that one.

At day's end, total the credits given to each idea. There you have it: an efficient, low-cost crowdsourced innovation referendum. You may not do anything different as a result, but think of the buzz, the wheels greased and turning, the excitement of simply being ASKED!

Time to grow. E-mail me at healthcarestrategist@gmail.com if you agree.
Labels:

Comments

Post a Comment

Popular posts from this blog

Michael Porter On Health Care Reform

Michael Porter, writing in the New England Journal of Medicine, proposes "A Strategy For Health Care Reform - Toward A Value-Based System." His proposals are fundamental, lucid and right-on, meaning they're sure to be opposed by some parties to the debate, the so-called "Yes, but..." crowd. Most important, in my opinion, is this: "... electronic medical records will enable value improvement, but only if they support integrated care and outcome measurement. Simply automating current delivery practices will be a hugely expensive exercise in futility. Among our highest near-term priorities is to finalize and then continuously update health information technology (HIT) standards that include precise data definitions (for diagnoses and treatments, for example), an architecture for aggregating data for each patient over time and across providers, and protocols for seamless communication among systems. "Finally, consumers must become much mor...
Post a Comment
Read more

Simplicity From Complexity

Health care planners typically juggle many different services and businesses, each with unique customers, competitors and prospects.  The complexity can be overwhelming.  So-called portfolio models for assessing industry attractiveness and competitive strength can be a good analytical jumping-off point, including the McKinsey-GE 9-box matrix . (Click on the "Launch Interactive" link.)
Post a Comment
Read more

5 Marketing Megatrends

Coming to a brand near you, from Adam Kleinberg at iMedia Connection, here are " 5 marketing megatrends you can't ignore ." Mass collaboration... Constant connectivity... Globalization... Pervasive distrust in big corporations... A global sense of urgency... #4 is, I think, under-appreciated in health care. Doctors and hospitals like to think of themselves as the last of the white hat-wearing good guys, and maybe they are. But trust is a funny thing - built over decades and lost overnight. Screw it up and watch the laser beam of populist rage move from Wall Street to Medical Avenue.
Post a Comment
Read more