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Question Of the Day

What's the single most important assumption upon which your strategic plan rests?


Comments

Dave Herdman said…
That Marketing and Sales knows what they are marketing and selling.

In healthcare, as in may otrher service industries, I seriously doubt it.
Steve Davis said…
But who is at fault if marketing & sales lack understanding of what they're marketing and selling? Sometimes the issues are training, motivation and/or engagement within the marketing & sales team. More often than not though, the lack of understanding reflects strategic confusion at the organization's top levels. In other words, don't expect clear execution of an unclear strategy.

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