Skip to main content

News You Can Use From A Health Care Strategist Perspective

More from the New York Times on radiation therapy's safety and billing practices. See other Health Care Strategist posts on the subject here and here.

From Harvard Business Review, Nathan Myhrvold's big idea on funding inventions:
"What we’re really trying to do is create a capital market for inventions akin to the venture capital market that supports start-ups and the private equity market that revitalizes inefficient companies. Our goal is to make applied research a profitable activity that attracts vastly more private investment than it does today so that the number of inventions generated soars."
Allina Hospitals and Clinics names N. Marcus Thygeson, M.D. as President, Center For Health Care Innovation.
"...the Center for Health Care Innovation at Allina supports the organization’s research activities by incubating new ideas and accelerating the adoption of evidence-based practices that support the integration and coordination of patient care to achieve clinical excellence, operating efficiency and optimal patient experience."
Note that Allina's Center makes the key distinction between "incubating new ideas" and "accelerating the adoption of evidence-based practices..." Alas, many organizations confuse and combine the two, rejecting new ideas lacking a large base of existing evidence - a surefire way to turn innovation into frustration.

From MGMA's "MGMA In Practice Blog" here's a start-up social media guide for medical practices. First question to ask yourself: "What's my goal?"

From Jeff Hammond at the whispershout blog, a handy guide for calculating the odds of your marketing being a success. Guess what? The odds look to be a bit longer than you (or your boss) think.

From Business Week magazine, Innosight Chairman Mark Johnson thinks health care could benefit from a new business model. (Hmmm. Ya think?) Johnson authored Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press: February 2010.) A book I'll probably read despite the stupefyingly obvious conclusion about health care. (By the way, a link to Innosight's "InnoBlog" is there to your right, down a ways in the sidebar under "Where I Find Ideas." Good stuff.)

And that my friends is what caught my idiosyncratic eye on a Sunday when snow actually stopped falling and began to melt. Can spring be far behind?


Popular posts from this blog

Being Disrupted Ain't Fun. Deal With It.

Articles about disrupting healthcare, particularly those analogizing, say, Tesla's example with healthcare's current state, are frequently met with a chorus of (paraphrasing here) "Irrelevant! Cars are easy, healthcare is hard." You know, patients and doctors as examples of "information asymmetry" and all that. Well, let me ask you this: assuming you drive a car with a traditional internal combustion engine, how much do you know about the metallurgy in your car's engine block? I'll bet the answer is: virtually nothing. In fact it's probably less than you know about your own body's GI tract. Yet somehow, every day, us (allegedly) ignorant people buy and drive cars without help from a cadre of experts. Most of us do so and live happily ever after (at least until the warranty expires. Warranties...another thing healthcare could learn from Tesla.) Now, us free range dummies - impatient with information asymmetry - are storming healthcar…

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

Another Day, Another App, Another Satisfied Customer

How might health care providers use technology to turn customers' mobile phones into information displays and ordering devices? A few years ago, the NY Times outlined how retailers are doing it...
"(Designer Norma) Kamali is at the forefront of a technological transformation coming to many of the nation’s retailers. They are determined to strengthen the link between their physical stores and the Web, and to use technology to make shopping easier for consumers and more lucrative for themselves.

Cisco Systems, the supplier of networking equipment and services for the Internet, is also a leader in the field. The company’s Mobile Concierge system is capable of connecting customers’ smartphones to retailers’ wireless networks — so a shopper could type “Cheez Whiz” into a cellphone, then pinpoint its location in the store." Ms. Kamali's boutique installed a technology called ScanLife, "allowing people to scan bar codes on merchandise and obtain details about the…