Skip to main content

News You Can Use From A Health Care Strategist Perspective

More from the New York Times on radiation therapy's safety and billing practices. See other Health Care Strategist posts on the subject here and here.

From Harvard Business Review, Nathan Myhrvold's big idea on funding inventions:
"What we’re really trying to do is create a capital market for inventions akin to the venture capital market that supports start-ups and the private equity market that revitalizes inefficient companies. Our goal is to make applied research a profitable activity that attracts vastly more private investment than it does today so that the number of inventions generated soars."
Allina Hospitals and Clinics names N. Marcus Thygeson, M.D. as President, Center For Health Care Innovation.
"...the Center for Health Care Innovation at Allina supports the organization’s research activities by incubating new ideas and accelerating the adoption of evidence-based practices that support the integration and coordination of patient care to achieve clinical excellence, operating efficiency and optimal patient experience."
Note that Allina's Center makes the key distinction between "incubating new ideas" and "accelerating the adoption of evidence-based practices..." Alas, many organizations confuse and combine the two, rejecting new ideas lacking a large base of existing evidence - a surefire way to turn innovation into frustration.

From MGMA's "MGMA In Practice Blog" here's a start-up social media guide for medical practices. First question to ask yourself: "What's my goal?"

From Jeff Hammond at the whispershout blog, a handy guide for calculating the odds of your marketing being a success. Guess what? The odds look to be a bit longer than you (or your boss) think.

From Business Week magazine, Innosight Chairman Mark Johnson thinks health care could benefit from a new business model. (Hmmm. Ya think?) Johnson authored Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press: February 2010.) A book I'll probably read despite the stupefyingly obvious conclusion about health care. (By the way, a link to Innosight's "InnoBlog" is there to your right, down a ways in the sidebar under "Where I Find Ideas." Good stuff.)

And that my friends is what caught my idiosyncratic eye on a Sunday when snow actually stopped falling and began to melt. Can spring be far behind?

Comments

Popular posts from this blog

Behind Every Resume Is A Potential Customer...and Karma.

I recently heard from an executive colleague who, thanks to a merger, found herself looking for her next opportunity. Her story, probably depressingly familiar to many of you, was all about the big black hole of rudeness and non-responsiveness that so often sums up employers' attitudes toward candidates.

This colleague, thinking she'd see the healthcare world from a new vantage point, pursued opportunities with consultants, IT vendors, architects and other suppliers who, far from appreciating her solid resume, were like the 3 Stooges of clueless.

So back to a senior health system role she went, WHERE SHE NOW INITIATES AND MANAGES RFPs FOR SOME OF THE VERY SAME COMPANIES who wouldn't talk to her as a candidate, but profess their LOVE for her now that she's got money to spend on their services.

Not gonna happen. Any guesses who's off the RFP list?

I smiled when I heard her story, imagining the BusDev people working hard to grow the revenue pipeline, all the while b…

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at hhnmag.com offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

The Answer For Lower Healthcare Costs Is...

...Customer Service.

From the New York Times: Seattle's Iora Primary Care is a new model of primary care, seeking national scale and venture capital funding.  Though the ambition may be outsize, the concepts are not new. Daily team huddles. Health coaches. Taking satisfaction surveys seriously and mining results for actionable insights. Employer and payer partnerships. Pay-for-performance not volumes. Loose-tight operations (wellness options are "loose" - i.e. varying from site to
site, while EHR alignment is "tight" and non-negotiable.)

According to the article:
"...small change(s) can make a big difference in a patient’s health — what good is the perfect drug if the patient can’t swallow it? — but the extra-mile work it took to get there can be a challenge for the typical primary care practice in the United States. Harried by busy schedules and paid on a piecework model, many doctors rush from visit to visit, avoid phone calls and emails that …