1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond - ClickZ
How do you get your CEO to buy into a social media strategy? Start by focusing on what matters - business results.
"...getting initial executive-level buy-in to launch a social commerce program - and maintaining that buy-in across all levels of the company once you launch the program - isn't that difficult. Like many things, it's a simple and obvious approach that can make progress. And the simple answer is focusing on business results. For example, instead of presenting your boss with a report on how many Twitter followers or Facebook friends you plan to amass, lay out a clear roadmap for which marketing methods you'll use to attract those people; which exact promotions and messages you'll use to turn those people into buyers; and how you'll integrate social programs with larger marketing and business goals."