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Hospitals and Innovation: Fad or Fact?

Jeffrey Phillips, blogging at "Innovate On Purpose" asks "When will the innovation fad end?"   A fad's staying power is measured in months.  True innovation never ends.
"...the individuals who believe innovation is a fad will pay some lip service to innovation, attempt a project or two to demonstrate their bona fides, and wait patiently for the fad to end. Don't get me wrong - many of the hucksters who thrive on a fast buck will fall away as their inability to deliver value will be exposed. But that doesn't mean that innovation is unnecessary or a fad. No, because the underlying drivers that increase the need for innovation aren't short-term and aren't based on passing fashion or whim. The drivers for innovation are factors that are simply accelerating: growing consumer demand, an expectation of new products and services, rising global trade and the increasing knowledge of consumers. These factors reduce expected product life and increase competition. Innovation is merely the means to address the increased demand and to stay relevant with consumers. "
And the headline's question?  When will hospitals decide that innovation is really hard and it's time to move on to something else?  If you're a betting person, the over/under is sometime late next year.

(Image courtesy of Giftbrand.com)

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