Maybe, says Bloomberg Business Week, especially if...
Alternatively, we can follow a certain wise person's dictum:
- It isn't based on an insightful, meaningful market need,
- It isn't a new product or service meeting that need, and/or
- It doesn't offer a communication strategy connecting the two, i.e. connecting a market need with a product or service.
Alternatively, we can follow a certain wise person's dictum:
"Never try to teach a pig to sing. It wastes your time and annoys the pig."A dictum with SO many applications, but I digress. In the meantime, let's be REALLY careful out there!
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