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Will the Next Big Idea get you fired?

 Maybe, says Bloomberg Business Week, especially if...
  • It isn't based on an insightful, meaningful market need,
  • It isn't a new product or service meeting that need, and/or 
  • It doesn't offer a communication strategy connecting the two, i.e. connecting a market need with a product or service.
Ideally we work for organizations that seldom say 'No, buzz off!' to a new idea, just 'Great idea, we'll keep it alive, but now's not the right time.'  

Alternatively, we can follow a certain wise person's dictum:
"Never try to teach a pig to sing. It wastes your time and annoys the pig."
A dictum with SO many applications, but I digress.  In the meantime, let's be REALLY careful out there!

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