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Steve Jobs Loads Dogs Into A Wheelbarrow

Yesterday's post quotes Neil Versel saying that Apple Computer's iPad has captured the imagination - and the dollars - of perhaps a quarter of all physicians in the U.S.

I can't confirm the percentage but it sounds about right to me.  The iPad business unit did $6 billion in revenue LAST QUARTER alone, more than twice Dell's entire PC business!

One quarter of all physicians. In just about a year.

It's time for health care veterans to stop with the shopworn metaphors about physicians.  Ever heard "Working with physicians is like herding cats?"  Or the less common "...loading dogs into a wheelbarrow?"  Of course you have.

It turns out getting physicians to take action en masse is pretty easy.  Just offer something in return - a benefit, an improvement, an efficiency gain, better access, connected information, a sense of delight or just plain cool.  Maybe they've had it right all along.

A thought for today: "What helps luck is a habit of watching for opportunities, of having a patient, but restless mind, of sacrificing one's ease or vanity, of uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully." (Charles Victor Cherbuliez)


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