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It's Raining. Where's YOUR Umbrella?

From my friend Paul Roemer, blogging at Healthcare IT: How good is your strategy? 
"The web. Social networking. A great tool if you’re one the outside searching, deadly in the hands of your customers.


"If your (hospital) is targeted, you are pretty much defenseless. Each patient is capable of creating their own digital perception of your hospital. True or false, makes no difference. Patients are like little thunderstorms popping up everywhere. Healthcare providers scurry around like frightened mice passing out umbrellas and pretending it’s not raining. They’re late, their patients are wet, and they are telling everyone. Very few...have learned that they can’t put the rain back into the clouds.


"Sort of reminds me of the line in the movie Young Frankenstein, “Could be worse, could be raining.” It’s raining, and even the best firms have run out of umbrellas. What is your firm doing about it?"
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