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FuturePundit: Medicine 2.0: Ordering Your Own Medical Tests.  How does your strategy change when consumers order their own tests?  Does it change the basis of competition?  Does it change your customer definition?  Will your customers need more coaching and information?

MedCity News: Ohio's Rocket Ventures investing $8 million in bio-science and alternative energy startups this year. Curious about health care's future? Watch today's venture capital allocations.

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