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John Elway's New Game Plan: Social Media

From Yahoo! Sports;

"All of a sudden, Elway popped up on Twitter, announcing everything from the names of new potential head coach candidates to his thoughts on the future of quarterback Tim Tebow. It's been refreshing for fans, and a look in the eye to those NFL organizations who believe that CIA-level confidentiality must accompany every single move they make -- down to a change in the brand of bathroom tissue in the coach's office lavatory.

"Now, Elway and his team have upped the ante when it comes to giving the fans an inside view. They've posted snippets of the pre-interviews with current interim coach Eric Studesville and New York Giants defensive coordinator Perry Fewell. The linked videos give unique insight into the thought processes of the men interviewing to become Denver's newest head coach. One has to wonder if Rick Dennison and John Fox, who are expected to interview by Wednesday, will do their own videos, but the signs are good -- Elway told the fans via his Twitter account just exactly why Fox's interview was delayed."

Good for Elway, the Broncos' organization and, most importantly, Broncos fans.  Of course  broadcasting your thoughts is Step #2 in the communication process.  Steps #1a and #1b are thinking intelligently and taking the risks implied in putting yourself out there...thus explaining why so few senior leaders ever reach Step #2.

I wish Elway would talk to the, ahem, "brain trust" running da Bears.  First, though, he'd need to teach 'em how to spell T-W-I-T-T-E-R.  Sometimes an abundance of caution is just a way to mask an equal abundance of stupidity. 

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