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The Rise Of the "Spa-Spital"

From Springwise, here's an interesting start-up idea: in-hospital spa services for new moms, from Go Home Gorgeous:
"Minneapolis/St. Paul-based Go Home Gorgeous offers a variety of in-room spa services for new mothers designed to help them go home from the hospital feeling better than they did when they arrived. Available services include a "foot thanking" treatment...scalp, neck and shoulder massage...traditional body massage...and a postnatal body therapy package. Gentle massage, aromatherapy and soothing music are used to transform the hospital room into what the company calls a "Spa-Spital" room, where eucalyptus-infused steam towels, for example, decrease water retention, deepen breathing and increase circulation. After mom and baby are home, meanwhile, the company's in-home "Sleep Relief " offerings include night nanny, baby nurse and postpartum doula services—night nannies even arrive fully self-sufficient with their own cot, pillow, blanket, reading light and water bottle....Sleep massage packages, pregnancy massages and errand-running services are also available. Go Home Gorgeous donates 3 percent of its profits to organizations that help women in need."
I wonder what "Sleep Relief" services they offer the parents of teenagers? Hmmm. Maybe a brand extension in there somewhere.


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