Core Competencies; Not What You Think

What are your organization's core competencies? The typical, superficial - and wrong - answer is something like "Oh, we're really good at cardiology and neurology."

Think about it. If you asked Toyota the same question, would you expect the answer to be "We're really good at the Camry"? I doubt it. So ask deeper questions: WHAT is Toyota competent at that makes the Camry a great car? WHY are you good at cardiology and neurology, assuming you are?

Do you...hire only great people? Are you adept at identifying and deploying value-adding technology? Are you maniacal about process improvement? Are you quick to acquire new knowledge? Do you learn faster than the marketplace? Are you a rockstar at engaging team members around a clinical outcome?

Find out WHY you're good at an episode of clinical care, and you'll be much closer to understanding core competencies and using them to drive strategic separation.

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