Silly question. Of course it does. A better question may be "Will marketers change for the good of customers and organizations, or simply out of self-preservation as the 'interruption-driven' edifice they've grown used to crashes around them?"
From FutureLab's Marketing & Strategy Innovation Blog,
The Takeaway: So much of health care marketing is little more than mindless carpet-bombing - akin to flying over a town, kicking bundles of brochures and newsletters out the plane's door, hoping they'll conk someone who happens to give a damn. It's time for leaders to demand more from their marketing teams. And it's time for those teams to step up, accept the challenge and acknowledge marketing's modern realities and vibrant possibilities.
From FutureLab's Marketing & Strategy Innovation Blog,
"...the heart of the new marketing model (is) in the presentation below. A marketing reality which lets go of the “product push” mentality, and focuses on relevance, engagement and reputation."
Change Marketing v01
View more presentations from Alain Thys.
The Takeaway: So much of health care marketing is little more than mindless carpet-bombing - akin to flying over a town, kicking bundles of brochures and newsletters out the plane's door, hoping they'll conk someone who happens to give a damn. It's time for leaders to demand more from their marketing teams. And it's time for those teams to step up, accept the challenge and acknowledge marketing's modern realities and vibrant possibilities.
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