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Does Marketing Need Changing?

Silly question. Of course it does. A better question may be "Will marketers change for the good of customers and organizations, or simply out of self-preservation as the 'interruption-driven' edifice they've grown used to crashes around them?"

From FutureLab's Marketing & Strategy Innovation Blog,
"...the heart of the new marketing model (is) in the presentation below. A marketing reality which lets go of the “product push” mentality, and focuses on relevance, engagement and reputation."
Change Marketing v01
View more presentations from Alain Thys.

The Takeaway: So much of health care marketing is little more than mindless carpet-bombing - akin to flying over a town, kicking bundles of brochures and newsletters out the plane's door, hoping they'll conk someone who happens to give a damn. It's time for leaders to demand more from their marketing teams. And it's time for those teams to step up, accept the challenge and acknowledge marketing's modern realities and vibrant possibilities.


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