I'm working with two clients, both wonderful writers, on social media and networking strategies. Each writes books and magazine articles, looking for audiences in all the traditional places, occasionally finding them, sometimes not.
My philosophy regarding intellectual and written content has always been "write once, use many." Although editing for new formats and audiences is usually necessary, content is content and a good idea is a good idea.
How to re-shape and re-purpose is the challenge. I'm lucky to have a great starting point - authors with authentic passion and a drive to search for new connections.
My philosophy regarding intellectual and written content has always been "write once, use many." Although editing for new formats and audiences is usually necessary, content is content and a good idea is a good idea.
How to re-shape and re-purpose is the challenge. I'm lucky to have a great starting point - authors with authentic passion and a drive to search for new connections.
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