Retailers Improve the Customer Experience With iPads

Chicago Tribune: Retailers use iPads to improve the customer experience. Some interesting ideas for health care.

"Retailers are using iPads as mobile catalogs so sales clerks and shoppers can browse inventory not available on store shelves. They are fastening the tablets to counters so shoppers can design their own products. They are arming sales associates with the electronic clipboards to gathering customer data. And they are testing the device's potential as a portable cash register."

Says a California boutique owner,

"It also makes our jobs easier, because if we are busy with another customer, it gives our clients something to do, so it doesn't feel like they're waiting."

That might not work in health care, where NOBODY EVER WAITS.

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gapingvoid cartoon #378

Buy your own, here.

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Health Care Strategist

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