Skip to main content

Putting Apple's iPad To Work In Your Hospital

Lots of uses for the iPad. Doctors crave it.  Employees want it.  Legacy IT vendors...ahh...maybe not.  They didn't invent it, can't control it, don't like it.  Still, it's more a question of 'how soon' not 'whether.'  Get in front of the wave or get steamrolled.

From IT Business Edge Network: a slideshow of 10 business uses for your iPad.  I can give you 50 more if you're curious.

From the American Medical Association: Health care embraces the iPad as physicians jump on board.

From MedCity News: now there's an FDA-approved radiology app for the iPad.

Still unsure about Apple's platform?   Diabetes apps (this one from London-based Cellnovo) are being described as the "iTunes of diabetes care."
"David Kliff, an independent diabetes analyst, who publishes the Diabetic Investor, wrote on his web site that Cellnovo’s approach is a “somewhat radical departure from the traditional approach to the market, which is more concerned with building a cheaper version of what’s already on the market while ignoring how patients actually use these systems in a real world setting.”
Finally, from Network World: Adventist Health System struggles with integrating the iPad into legacy systems.

A morning after afterthought:  Fact A: Physicians are jumping on the iPad bandwagon.  Fact B: in many markets, providers still compete fiercely for physician loyalty.  So does Fact A plus Fact B mean we'll see providers "competing on apps?"  Just a thought...

Even More: From KENS Channel 5 in San Antonio, TX: Physicians at San Antonio's WellMed Clinic embrace iPad technology as an important clinical tool.  
“I don’t have to go run to my office or I don’t have to run home and carry around these great big 20 pound textbooks,” Dr. Robin Eickhoff explained. “I can just hit a button. It’s wonderful.”


Popular posts from this blog

Being Disrupted Ain't Fun. Deal With It.

Articles about disrupting healthcare, particularly those analogizing, say, Tesla's example with healthcare's current state, are frequently met with a chorus of (paraphrasing here) "Irrelevant! Cars are easy, healthcare is hard." You know, patients and doctors as examples of "information asymmetry" and all that. Well, let me ask you this: assuming you drive a car with a traditional internal combustion engine, how much do you know about the metallurgy in your car's engine block? I'll bet the answer is: virtually nothing. In fact it's probably less than you know about your own body's GI tract. Yet somehow, every day, us (allegedly) ignorant people buy and drive cars without help from a cadre of experts. Most of us do so and live happily ever after (at least until the warranty expires. Warranties...another thing healthcare could learn from Tesla.) Now, us free range dummies - impatient with information asymmetry - are storming healthcar…

Becoming Consumer Friendly In Five Easy Steps...Or Not

An article at offers hospitals 5 steps to becoming more consumer friendly.

If you still think there's a secret sauce to your hospital becoming more "consumer friendly," these 5 steps are as good a place to start as any.  Unfortunately, it's a little like that old Steve Martin comedy bit where he says he'll teach you how to be rich. The first step is to go find a million dollars.

Step 1 from the article is realizing that "...a Medicare beneficiary with chronic conditions is different from a young mom who brings her kids in for an annual check-up." This is market segmentation for beginners, and, yes, one size decidedly does not fit all. I'm sure your marketing team's been saying this for a while.

Steps 2-5: have a strategy, metrics, a champion and resources. OK. Hard to argue with any of those.

But those things, alone or together, won't overcome culture. They're important components to be sure, but insufficient without a …

Behind Every Resume Is A Potential Customer...and Karma.

I recently heard from an executive colleague who, thanks to a merger, found herself looking for her next opportunity. Her story, probably depressingly familiar to many of you, was all about the big black hole of rudeness and non-responsiveness that so often sums up employers' attitudes toward candidates.

This colleague, thinking she'd see the healthcare world from a new vantage point, pursued opportunities with consultants, IT vendors, architects and other suppliers who, far from appreciating her solid resume, were like the 3 Stooges of clueless.

So back to a senior health system role she went, WHERE SHE NOW INITIATES AND MANAGES RFPs FOR SOME OF THE VERY SAME COMPANIES who wouldn't talk to her as a candidate, but profess their LOVE for her now that she's got money to spend on their services.

Not gonna happen. Any guesses who's off the RFP list?

I smiled when I heard her story, imagining the BusDev people working hard to grow the revenue pipeline, all the while b…