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Project Approval In One Easy Step

Attention: health care professionals! If you have a project needing your organization's APPROVAL, you MUST frame it as well-known and well-understood, something that everybody else is doing, an area in which your organization may even be a little bit behind and must now race to catch up.

In other words, "...everybody else is doing it!  We need to do it too."  Great, let's vote! All in favor?

If you want your project to be TURNED DOWN, feel free to use these words and phrases in any combination: innovative, new, "speed to market," cutting edge, leading edge, different, "consumer-preferred," unique, pushing the envelope, differentiation, ahead of the curve, untried, "setting us apart," experimental, "strategic separation."

In other words, "...nobody else is doing it! We'll really set ourselves apart by trying it."  Ummm...what? Wait! What?

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