Excellence Is All Around Us!

Wanna bet?

From Hugh MacLeod at today's gapingvoid gallery:

"EXCELLENCE IN EXCELLENCE

"Just because you like saying the word in meetings, doesn't mean you're actually capable of reaching it yourself. In fact, the very fact that you're using it in meetings, probably means your (sic) not.

"Excellence" was a big idea when Tom Peters wrote about it in the 1970s. Which is what makes the cartoon funny, thirty years later.

Right now "Purpose" is the hot new marketing buzzword. In a year's time the very mention of it will make us cringe.

Having been (in) the game for a while, I think all conventional marketers live by the same mantra: "No piece of language ever knowingly left uncorrupted.""

Ouch.

Buy a print for your board room. It might be the best $125 you'll ever spend in there.

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