From "The Bonafide Marketing Genius Strikes Again" blog, here's why Facebook matters to Ann Taylor and why it should matter to your organization:
"People are talking about you (both online and off) whether you are participating in the social stream or not. Participating doesn't mean you have control over the message, but it does mean you have a voice. It also means that you have knowledge and information that you will NOT have if you continue to bury your head in the sand and complain about how stupid Twitter is or how annoying social media in general is."Get past worrying about how many 'friends' you have. Start some conversations. Learn something. Build a few customer connections.